ENTERPRISING

CYBERSECURITY SALES PITCH

BACKGROUND

Cybersecurity is the protection of computer systems from the theft of or damage to their hardware, software, or electronic data. With the increase of internet users and internet-connected devices, there is now more of a need than ever for people to be educated on ways to protect themselves and their information.   

TASK – The “Persuaders”

As a sales representative for a local cybersecurity company,  you have been tasked with creating a plan for a commercial that will show technology users why it is important for them to invest in cybersecurity, and especially your company’s software.

With your group, create this plan using the facts below. It MUST include at least 1 key fact. When you are ready to record your video go to this Flipgrid link. You will need to sign in with your school login and password. It must not be any longer than 90 seconds.

KEY FACTS

  • There were more than 4 billion internet users in 2021, over half of the world’s population.
  • According to Cisco, the number of internet-connected devices will exceed 27 billion by 2025.
  • Nearly half of all U.S. citizens became victim of some form of identify theft in 2020, which is 53% more cases than 2019.
  • According to the Anti-Phishing Working Group (APWG), there were 316,747 phishing attacks in December 2021, tripling the number from early 2020.
  • It is estimated that there will be $10.5 trillion in cybersecurity damages by 2025.

REFLECT

In your notebook, reflect upon what you enjoy or do not enjoy about ENTERPRISING activities. 

CLEAN UP

Log out of your account, erase any notes on your whiteboard, and leave the computer browser tabs open for the next group.